02223nam a2200505 i 4500 000710986 StDuBDS 20240202172917.0 20160518115658.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781506323992 (ebook) : No price (OCoLC)1017717739 StDuBDS eng StDuBDS rda pn TX911.3.P77 659.2964795 23 Crandall, William, 1956- author. Taco Bell thanks you for suing them / William Rick Crandall, John A. Parnell & John E. Spillan. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Crandall, W. R., Parnell, J. A., & Spillan, J. E. (2013). Taco Bell Thanks You for Suing Them. In Crisis management: Leading in the new strategy landscape (2nd ed., pp. 218-221). Los Angeles: SAGE Publications, Inc. ISBN: 9781412991681. This case describes Taco Bell's 2011 marketing campaign: 'Thank You for Suing Us'. This well-managed campaign was effective enough that it actually led to the withdrawal of a lawsuit against the fast food chain. Description based on online resource; title from home page (viewed on April 28, 2016). elektronické knihy fd186907 czenas electronic books eczenas Taco Bell (Firm) Public relations Case studies. Crisis management Case studies. Fast food restaurants Public relations Case studies. Parnell, John A. (John Alan), 1964- author. Spillan, John E., author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/taco-bell-thanks-you-for-suing-them Plný text SBC EB NEPOSILAT EB