02356nam a2200481 i 4500 000711030 StDuBDS 20240202172917.0 20160518115748.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473972766 (ebook) : No price (OCoLC)1017731697 StDuBDS eng StDuBDS rda pn HD58.7 658.4063 23 Rindfleisch, Elise, author. Clorox Inc : was the company's jump into 'green' personal care a smart move or a strategic misstep? / Elise Rindfleisch & Allison Mitkowski. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Rindfleisch, E., & Mitkowski, A. (2009). Clorox Inc.: Was the Company's Jump into "Green" Personal Care a Smart Move or a Strategic Misstep? 09-028. New Haven, CT: Yale School of Management, Yale University. In October 2007, Clorox announced that it would buy Burt's Bees for $925 million - more than five times Burt's Bees' annual sales. Clorox's move caught many in the industry by surprise. The company was known for bleach, auto polish and other synthetic chemical cleaners. On the other hand, the much smaller Burt's Bees was best known for its trademark natural lip balm. Could such a brand find a home within the company? Description based on online resource; title from home page (viewed on May 3, 2016). elektronické knihy fd186907 czenas electronic books eczenas Clorox Company. Corporate culture Case studies. Consolidation and merger of corporations Case studies. Mitkowski, Allison, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/clorox-jump-into-green-personal-care-smart-move-or-strategic-misstep Plný text SBC EB NEPOSILAT EB