Clorox Inc : was the company's jump into 'green' personal care a smart move or a strategic misstep? - Rindfleisch, Elise, (SAGE, 2016)
Originally Published in: Rindfleisch, E., & Mitkowski, A. (2009). Clorox Inc.: Was the Company's Jump into "Green" Personal Care a Smart Move or a Strategic Misstep? 09-028. New Haven, CT: Yale School of Management, Yale University.