02672nam a2200505 i 4500 000711034 StDuBDS 20240202172917.0 20160518115746.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473972612 (ebook) : No price (OCoLC)1017727411 StDuBDS eng StDuBDS rda pn HD58.8 658.406 23 Oster, Sharon M., author. Netflix and Qwikster ; would success in DVDs lead to success in streaming? / Sharon M. Oster, M. Keith Chen & Jean W. Rosenthal. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Oster, S. M., Chen, M. K., & Rosenthal, J. W. (2012). Netflix and Qwikster: Would Success in DVDs Lead to Success in Streaming? 12-019. New Haven, CT: Yale School of Management, Yale University. In 2011, Netflix announced changes that observers characterized as among the greatest missteps in the history of corporate strategy. First, the company significantly raised prices. Then, Reed Hastings, the founder and CEO of Netflix, described plans to split the company between streaming and disc rental, spinning off the DVD-rental business to a new entity called Qwikster. The outrage from customers and investors was extreme. Within two weeks, Hastings reversed the plan to split the company (though maintaining the price increases). During the debacle, Netflix lost 2 million subscribers and the stock dropped more than 75 percent in value. This case study discusses this topic. Description based on online resource; title from home page (viewed on May 3, 2016). elektronické knihy fd186907 czenas electronic books eczenas Netflix (Firm) Organizational change Management Case studies. Leadership Case studies. Crisis management Case studies. Chen, M. Keith, author. Rosenthal, Jean W., 1945- author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/netflix-qwikster-would-success-in-dvds-lead-to-success-in-streaming Plný text SBC EB NEPOSILAT EB