Netflix and Qwikster ; would success in DVDs lead to success in streaming? - Oster, Sharon M., (SAGE, 2016)
Originally Published in: Oster, S. M., Chen, M. K., & Rosenthal, J. W. (2012). Netflix and Qwikster: Would Success in DVDs Lead to Success in Streaming? 12-019. New Haven, CT: Yale School of Management, Yale University.