Cisco Systems : launching the ASR 1000 series router using social media marketing - Sawhney, Mohanbir S., (SAGE Publications Ltd, 2017)
Originally published: Sawhney, M. (2011). Cisco Systems: Launching the ASR 1000 series router using social media marketing. 5-111-008 Evanston, IL: Kellogg School of Management at Northwestern University.