02234nam a2200481 i 4500 000711039 StDuBDS 20240202172917.0 20160518115657.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781506323589 (ebook) : No price (OCoLC)1017713559 StDuBDS eng StDuBDS rda pn HF5415 658.8 23 Baack, Daniel W., author. Nintendo : marketing strategies in a turbulent environment / Daniel W. Baack, Eric G. Harris & Donald Baack. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Nintendo: Marketing Strategies in a Turbulent Environment. In International marketing (pp. 549-550). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354. This case study investigates the various positions that Nintendo has occupied in the global video games market, throughout the company's history. Readers are asked to consider the ways in which Nintendo has responded to changing market trends, and to evaluate how Nintendo might position itself as the market continues to evolve with the introduction of new gaming technologies. Description based on online resource; title from home page (viewed on April 27, 2016). elektronické knihy fd186907 czenas electronic books eczenas Nintendo of America Inc. Marketing Case studies. Harris, Eric G., author. Baack, Donald, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/nintendo-marketing-strategies-in-a-turbulent-environment Plný text SBC EB NEPOSILAT EB