02033nam a2200469 i 4500 000711051 StDuBDS 20240202172917.0 20160518115653.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473942998 (ebook) : No price (OCoLC)1017718632 StDuBDS eng StDuBDS rda pn HF5415.32 658.8342 23 Alvesson, Mats, 1956- author. Organizational culture and constructions of the customer / Mats Alvesson. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Alvesson, M. (2012). Organizational Culture and Constructions of the Customer: A Case Study. In Understanding organizational culture (2nd ed., pp. 94-97). London: SAGE Publications Ltd. ISBN: 9780857025586. The case is based on an ethnographic study of the editorial wing of a Swedish evening newspaper. It examines the newspaper's organizational culture and its influence on marketing and the construction of the customer. Description based on online resource; title from home page (viewed on April 26, 2016). elektronické knihy fd186907 czenas electronic books eczenas Consumer behavior Case studies. Corporate culture Case studies. Mass media Influence Case studies. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/organizational-culture-and-constructions-of-the-customer Plný text SBC EB NEPOSILAT EB