02778nam a22004811i 4500 000711066 CaToSAGE 20240202172917.0 20170113114345.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172015enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473996670 (ebook) : No price (OCoLC)1017726502 CaToSAGE eng CaToSAGE rda pn UtOrBLW nwcu HD62.4 .W35 2017 658.049 Walker, Russell, 1972- author. Nestle ice cream in Cuba / Russell Walker, Kyle Bell. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Walker, R., & Bell, K. (2015). Nestle Ice Cream in Cuba. 5-315-504. Evanston, IL: Kellogg School of Management, Northwestern University. In 1996, as the Castro regime began welcoming limited international investment back to Cuba, Nestle signed a letter of intent with the Cuban government to build an ice cream factory in Havanas El Cotorro neighborhood. The plant, a joint venture between the Cuban government and Nestle, would produce high-quality ice cream products for tourists and affluent Cubans.Nearly twenty years after this decision to enter the Cuban market, it is not clear how successful the investment has been and what the future might hold for Nestle on the island. Nestle has faced important challenges in Cubasuch as supply shortages, entrenched domestic competitors, and risk of government interferencebut there has been evidence of some marketing and financial success. The 2015 normalization of diplomatic relations may bring new strategic threats and opportunities as American companies begin to eye the Cuban market and current competitors prepare for market changes.In the case, students will evaluate Nestles investment and strategy for future growth in the Cuban market and consider the companys market entry strategy, operations, and finances. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Nestle. International business enterprises Cuba. Ice cream industry Cuba. Bell, Kyle, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/nestle-ice-cream-in-cuba Plný text SBC EB NEPOSILAT EB