02363nam a22004931i 4500 000711084 CaToSAGE 20240202172917.0 20170113114345.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172014enk fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781473998032 (ebook) : No price (OCoLC)1017713547 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD9980.5 .B74 2017 658.8 Brennan, Ross, 1957- author. Liqui-gas enjoys a lesson in service quality / Ross Brennan, Louise Canning, Raymond McDowell. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Liqui-Gas Enjoys a Lesson in Service Quality. Business-to-business marketing (3rd ed., pp. 130134). London: SAGE Publications Ltd. Print. ISBN: 9781446273722. Includes bibliographical references and index. The Liqui-Gas case study both introduces the concept of SERVQUAL, and presents some realistic data based around a SERVQUAL study conducted in a European industrial market. Although disguised and adapted, the basic ideas in this case study are drawn from a real-world study that was intended to achieve the goals described. The case study addresses the question of whether, and to what extent, service quality is important in a highly tangible, industrial marketing situation. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Liqui-Gas. SERVQUAL (Service quality framework) Case studies. Service industries Quality control Case studies. Canning, Louise, author. McDowell, Raymond, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/liqui-gas-enjoys-a-lesson-in-service-quality Plný text SBC EB NEPOSILAT EB