Dell Inc. : managing reputation in the blogosphere (B) - Pulscher, Shawn, (SAGE Publications Ltd, 2017)
Originally published in Pulscher, S., Provenzano, N., Rand, C., & ORourke, J. S. (2009). Dell Inc.: Managing reputation in the blogosphere (B). 09-02 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.