02520nam a2200469 i 4500 000711124 StDuBDS 20240202172917.0 20160518115751.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473974135 (ebook) : No price (OCoLC)1017711761 StDuBDS eng StDuBDS rda pn HF5386 650.1 23 Nagy, Andrea, author. Sapient : defining success was both the challenge and the opportunity / Andrea Nagy, Jaan Elias & Joel Podolny. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Nagy, A., Elias, J., & Podolny, J. (2007). Sapient: Defining Success Was Both the Challenge and the Opportunity. 06-017. New Haven, CT: Yale School of Management, Yale University. Although Sapient was categorized as a marketing, business, and technology consulting company, employees insisted that they never sold consulting or provided mere deliverables. Instead, Sapient promised "client success" and to this end had articulated a model with three principles that the company perceived as central to its value proposition. For Sapient, 'client success' was not a rhetorical gesture or a marketing slogan but a philosophy that permeated the way the company approached every client. Maintaining a client focus was one of the core values that the co-founders of Sapient, Jerry Greenberg and Stuart Moore, articulated soon after they started their technology consulting company in 1990. Description based on online resource; title from home page (viewed on May 3, 2016). elektronické knihy fd186907 czenas electronic books eczenas Success in business Case studies. Elias, Jaan, author. Podolny, Joel M. (Joel Marc), author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/sapient-defining-success-was-both-the-challenge-and-the-opportunity Plný text SBC EB NEPOSILAT EB