McDonald's global expansion : adaptation and differences in taste - Baack, Daniel W., (SAGE, 2016)
Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). McDonald's Global Expansion: Adaptation and Differences in Taste. In International marketing (pp. 263-264). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.