02249nam a2200505 i 4500 000711129 StDuBDS 20240202172917.0 20160518115657.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781506322872 (ebook) : No price (OCoLC)1017715744 StDuBDS eng StDuBDS rda pn HF5415.127 658.827 23 Baack, Daniel W., author. McDonald's global expansion : adaptation and differences in taste / Daniel W. Baack, Eric G. Harris & Donald Baack. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). McDonald's Global Expansion: Adaptation and Differences in Taste. In International marketing (pp. 263-264). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354. There is no doubt that McDonald's has been successful in developing and maintaining a recognizable global brand. This case study examines the McDonald's global brand strategy and evaluates the adaptations that the company makes for local, national markets. Description based on online resource; title from home page (viewed on April 27, 2016). elektronické knihy fd186907 czenas electronic books eczenas McDonald's Corporation. Export marketing Case studies. Consumers' preferences Case studies. Brand name products Case studies. Harris, Eric G., author. Baack, Donald, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/mcdonalds-global-expansion-adaptation-and-differences-in-taste Plný text SBC EB NEPOSILAT EB