02658nam a22005051i 4500 000711140 CaToSAGE 20240202172917.0 20170113114403.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172016enk fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781506379050 (ebook) : No price (OCoLC)1017718676 CaToSAGE eng CaToSAGE rda pn UtOrBLW TX945.3.C45 N43 2017 641.5951 Neck, Christopher P., author. Chipotle / Christopher P. Neck, Jeffery D. Houghton, Emma L. Murray. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Neck, C. P., Houghton, J. D., & Murray, E. L. (2016). Chipotle. Organizational behavior: A critical-thinking approach (pp. 210 212). Thousand Oaks, CA: SAGE Publications, Inc. Print. ISBN: 9781506314402. Includes bibliographical references and index. This case looks at one company's commitment to product integrity as Chipotle is based on the idea that "food with integrity" will resonate with diners in a more personal way than a value meal ever could. They corner the market with a food conscience (not just food conscious) position that attracts consumers who seek a meal with a mission. Through the ethically sourcing of their ingredients, supporting the small and local farmer and rancher, and giving back to the communities that help them thrive, Chipotle is able to be transparent and consumers are willing to pay a premium for their quick meal. The mentality that customers value healthier food options and are willing to pay more for a conscious farm-to-table approach has established a culture that is profitable and sustainable. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Chipotle Mexican Grill, Inc. Fast food restaurants Case studies. Product management Case studies. Marketing Management Case studies. Houghton, Jeffery D., author. Murray, Emma L., author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/chipotle Plný text SBC EB NEPOSILAT EB