02242nam a2200493 i 4500 000711152 StDuBDS 20240202172917.0 20160518115654.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781506322513 (ebook) : No price (OCoLC)1017713074 StDuBDS eng StDuBDS rda pn HF5415.1265 658.872 23 Baack, Daniel W., author. Facebook.com : global marketing opportunities and connectivity / Daniel W. Baack, Eric G. Harris & Donald Baack. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Facebook.com: Global Marketing Opportunities and Connectivity. In International marketing (pp. 3-5). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354. This case study investigates the unique marketing opportunities presented by the growing phenomenon of social media. Facebook has vastly increased opportunities to contact and connect with potential customers on an international basis, which causes a range of unique and traditional marketing challenges to arise. Description based on online resource; title from home page (viewed on April 26, 2016). elektronické knihy fd186907 czenas electronic books eczenas Facebook (Firm) Social media Economic aspects Case studies. Internet marketing Case studies. Harris, Eric G., author. Baack, Donald, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/facebook-global-marketing-opportunities-and-connectivity Plný text SBC EB NEPOSILAT EB