02736nam a22005291i 4500 000711187 CaToSAGE 20240202172917.0 20170113114336.0 m|||||o||d|||||||| cr ||||||||||| 170109r20171996enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473992382 (ebook) : No price (OCoLC)1017726188 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD9696.S964 I457 2017 338.4762135 Sawhney, Mohanbir, author. Illinois Superconductor Corp : forecasting demand for superconducting filters / Mohanbir Sawhney, Lisa Damkroger, Greg McGuirk, Julie Milbratz, John Rountree. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Sawhney, M., Damkroger, L., McGuirk, G., Milbratz, J., & Rountree, J.(1996). Illinois Superconductor Corp: Forecasting Demand for Superconducting Filters. 5-104-033 Evanston, IL: Kellogg School of Management, Northwestern University. Illinois Superconductor Corp. a technology start-up, came up with an innovative new superconducting filter for use in cellular base stations. It needed to estimate the demand for its filters. The manager came up with a simple chain-ratio-based forecasting model that, while simple and intuitive, was too simplistic. The company had also commissioned a research firm to develop a model-based forecast. The model-based forecast used diffusion modeling, analogy-based forecasting, and conjoint analysis to create a forecast that incorporated customer preferences, diffusion effects, and competitive dynamics. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Illinois Superconductor Corp. Case studies. Superconductor industry Case studies. Superconductors Case studies. Electric circuits Case studies. Market surveys Case studies. Damkroger, Lisa, author. McGuirk, Greg, author. Milbratz, Julie, author. Rountree, John, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/illinois-superconductor-corp-demand-for-superconducting-filters Plný text SBC EB NEPOSILAT EB