02468nam a2200517 i 4500 000711189 StDuBDS 20240202172917.0 20160518115748.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473972742 (ebook) : No price (OCoLC)1017727793 StDuBDS eng StDuBDS rda pn HD62.15 658.4013 23 Swersey, Arthur J., author. Toyota 2010 : on the way to becoming the world's largest automaker, Toyota hit a rough road / Arthur Swersey, Andrea Nagy Smith, Catherine Forman & Jaan Elias. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Swersey, A., Nagy Smith, A., Forman, C., & Elias, J. (2010). Toyota 2010: On the Way to Becoming the World's Largest Automaker, Toyota Hit a Rough Road. 09-040. New Haven, CT: Yale School of Management, Yale University. In winter 2010, the Toyota Motor Corporation faced a crisis. Following a number of highly publicized accidents involving Toyota vehicles, the company was forced to recall millions of cars with potentially deadly defects. Customers fled the showrooms and Toyota sales in the U.S. dropped 16% in January 2010. This study explains how the company dealt with these unforeseen issues. Description based on online resource; title from home page (viewed on May 3, 2016). elektronické knihy fd186907 czenas electronic books eczenas Toyota Jidosha Kogyo Kabushiki Kaisha. Quality control Case studies. Corporate culture Case studies. Crisis management Case studies. Smith, Andrea Nagy, author. Forman, Catherine, author. Elias, Jaan, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/toyota-2010-becoming-largest-automaker-toyota-hit-rough-road Plný text SBC EB NEPOSILAT EB