Ontela PicDeck (A) : customer segementation, targeting, and positioning - Sawhney, Mohanbir S., (SAGE, 2016)
Originally Published in: Sawhney, M., Grayson, K., Dupress, P., Hsu, C., Metzger, R., Obuchi, F., Sundaram, A., & Wilson, K. (2009). Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning. 5-309-505(A). Evanston, IL: Kellogg School of Management, Northwestern University.