02873nam a2200517 i 4500 000711205 StDuBDS 20240202172917.0 20160518115801.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473977617 (ebook) : No price (OCoLC)1017728607 StDuBDS eng StDuBDS rda pn HF5415 658.8 23 Elias, Jaan, author. San Miguel : expanding the amaranth market / Jaan Elias, Mario Alan Gonzalez Hernandez, Carlos Gil Garcia & Rodrigo Canales & Kaveh Khoshnood. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Elias, J., Gonzalez Hernandez, M. A., Gil Garcia, C., Canales, R., & Khoshnood, K. (2014). San Miguel - Expanding the Amaranth Market. 101-14. New Haven, CT: Yale School of Management, Yale University. Retrieved from: https://nexus.som.yale.edu/amaranth. Benito Manrique, his brother Diego, and Bruno Pagliai founded a small amaranth factory in the out-of-the-way Mexican village of Huixcazdha. Despite the plant's unschooled work force, the company had pioneered the processing of amaranth into a number of unique products. The company also had played a significant role in the development of the small community in which it was located. The company's primary customer had been the governments of Mexican states that used San Miguel's products in their dietary programs. Amaranth has many nutritional properties. It is gluten free and high in protein, containing essential amino acids not present in other vegetative food sources. In spite of these qualities, the amaranth market had never really taken off. This case study discusses this topic. Description based on online resource; title from home page (viewed on May 4, 2016). elektronické knihy fd186907 czenas electronic books eczenas Amaranth products Case studies. Marketing Case studies. Social entrepreneurship Case studies. Hernandez, Mario Alan Gonzalez, author. Garcia, Carlos Gil, author. Canales, Rodrigo, author. Khoshnood, Kaveh, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/san-miguel-expanding-the-amaranth-market Plný text SBC EB NEPOSILAT EB