02358nam a2200493 i 4500 000711246 StDuBDS 20240202172917.0 20160518115748.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473973312 (ebook) : No price (OCoLC)1017713078 StDuBDS eng StDuBDS rda pn HD62.4 658.049 23 Rosenthal, Jean W., 1945- author. Hearst Magazines International. (A), George Green's 156 tips for long-lasting success / Jean W. Rosenthal, Jaan Elias & Ravi Dhar. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Rosenthal, J. W., Elias, J., & Dhar, R. (2008). Hearst Magazines International (A): George Green's 156 Tips for Long-Lasting Success. 08-067. New Haven, CT: Yale School of Management, Yale University. In 1989, George Green took over as the first head of Hearst Magazines International (HMI), a division founded to spearhead the Hearst publishing empire's forays outside the United States. Green started with a slim list of international titles, but under his direction HMI had expanded to 156 editions in 36 languages, distributed in over 100 countries. This study explains how Green achieved such success. Description based on online resource; title from home page (viewed on May 3, 2016). elektronické knihy fd186907 czenas electronic books eczenas Hearst Magazines International. International business enterprises Case studies. Strategic planning Case studies. Elias, Jaan, author. Dhar, Ravi, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/hearst-magazines-international-a-george-green-156-tips Plný text SBC EB NEPOSILAT EB