02433nam a2200493 i 4500 000711259 StDuBDS 20240202172917.0 20160518115742.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473970847 (ebook) : No price (OCoLC)1017711092 StDuBDS eng StDuBDS rda pn HF5415.2 658.83 23 Sawhney, Mohanbir S., author. Pagewell 2.0 : using customer research for product development / Mohanbir Sawhney & Pallavi Goodman. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Sawhney, M., & Goodman, P. (2014). PageWell 2.0: Using Customer Research for Product Development. 5-213-254. Evanston, IL: Kellogg School of Management, Northwestern University. PageWell, an e-reading platform provider, was preparing to launch PageWell 2.0 to the larger full-time MBA student market after a successful trial of PageWell 1.0 in Executive MBA (EMBA) classes at the Kellogg School of Management. Research had shown that full-time MBA students would be very interested in using products that allowed electronic access to course materials everywhere and across many platforms and that allowed electronic note-taking and storage. This case examines how PageWell addressed the challenge of delivering these new features. Description based on online resource; title from home page (viewed on April 29, 2016). elektronické knihy fd186907 czenas electronic books eczenas PageWell (Firm) Marketing research Case studies. New products Case studies. Marketing Case studies. Goodman, Pallavi, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/pagewell-2-point-0-using-customer-research-for-product-development Plný text SBC EB NEPOSILAT EB