02415nam a2200481 i 4500 000711285 StDuBDS 20240202172917.0 20160518115741.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473970366 (ebook) : No price (OCoLC)1017713159 StDuBDS eng StDuBDS rda pn HG4028.C4 658.152 23 Sawhney, Mohanbir S., author. Modu : optimizing the product line / Mohanbir Sawhney [and five others]. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Sawhney, M., Nathanson, J., Perry, O., Smith, C., Sriram, S., & Tsai, J. (2012). Modu: Optimizing the Product Line (revised 14/03/2014). 5-112-008. Evanston, IL: Kellogg School of Management, Northwestern University. Israeli entrepreneur and inventor Dov Moran envisioned the creation of a mobile device that was a small, stand-alone, fully functional mobile phone that could be slipped into a variety of enclosures, or 'jackets,' that would provide added functionality and better reflect the personalities of its users. As the development of the Modu phone began to take shape, Moran and his team decided that to ensure the success of the new phone's much anticipated launch, Modu would develop and market the accessory jackets itself. This case study examines how they went about this process. Description based on online resource; title from home page (viewed on April 29, 2016). elektronické knihy fd186907 czenas electronic books eczenas Modu (Firm) Capital investments Case studies. Marketing Decision making Case studies. Product management Case studies. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/modu-optimizing-the-product-line Plný text SBC EB NEPOSILAT EB