Modu : optimizing the product line - Sawhney, Mohanbir S., (SAGE, 2016)
Originally Published in: Sawhney, M., Nathanson, J., Perry, O., Smith, C., Sriram, S., & Tsai, J. (2012). Modu: Optimizing the Product Line (revised 14/03/2014). 5-112-008. Evanston, IL: Kellogg School of Management, Northwestern University.