02572nam a22004811i 4500 000711295 CaToSAGE 20240202172917.0 20170113114339.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172013enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473993679 (ebook) : No price (OCoLC)1017721056 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HD9710.I44 Y637 2017 338.476292220954 Sahay, Arvind, author. Yo Bikes : pricing for electric scooters / Arvind Sahay. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Sahay, A. (2013). Yo Bikes: Pricing for electric scooters. MAR0429. Ahmedabad: Indian Institute of Management, Ahmedabad. Pratap Halve, the SBU Head for Electric Scooter division of Thermoelectric sat in his office in Thaltej, Ahmedabad wondering about what approach he should adopt for pricing for marketing of electric scooters sold under the Yo Bike brand name. Sales had already gone above 30,000 in the previous year and he had a target of selling more than a 100,000 during FY 2008-09. However, sales were running well below target, partly due to an economic slowdown and partly due to a hesitation on the part of the consumer to buy an electric scooter in larger numbers. It was a cool December afternoon in 2008. Some important holidays were coming up in the calendar over the next three months that were traditionally used by Indians as an auspicious time to make purchases and Halve was to meet his Managing Director to consider plans for Yo Bikes. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Yo Bikes. Electric vehicles Marketing India Ahmadabad Case studies. Expenditures, Public India Ahmadabad Case studies. Stagnation (Economics) India Ahmadabad Case studies. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/yo-bikes-pricing-for-electric-scooters Plný text SBC EB NEPOSILAT EB