02199nam a22005051i 4500 000711307 CaToSAGE 20240202172917.0 20170113114406.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172007enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526410504 (ebook) : No price (OCoLC)1017727748 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD2746.5 .I83 2017 658.16 Isaacs, Andrew M., author. HP gaming / Andrew M. Isaacs, Leland Hedges. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Isaacs, A., & Hedges, L. (2007). HP Gaming. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. This case study focuses on how a large company, Hewlett-Packard (HP) works through the strategic, branding, and organizational issues related to its new acquisition, VoodooPC. The case addresses some key issues related to acquisitions, especially how a large established company like HP navigates the sometimes complicated road of integrating a small, yet successful brand like VoodooPC. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Hewlett-Packard Company. Consolidation and merger of corporations Case studies. Business planning Case studies. Branding (Marketing) Case studies. Organizational behavior Case studies. Electronic apparatus and appliances Case studies. Hedges, Leland, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/hp-gaming Plný text SBC EB NEPOSILAT EB