02081nam a2200481 i 4500 000711406 StDuBDS 20240202172917.0 20160518115745.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473972315 (ebook) : No price (OCoLC)1017732530 StDuBDS eng StDuBDS rda pn HF5415.13 658.8 23 Roese, Neal J., author. Xbox One / Neal J. Roese & Evan Meagher. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Roese, N. J., & Meagher, E. (2014). Xbox One. 5-114-006. Evanston, IL: Kellogg School of Management, Northwestern University. When the Xbox One console was officially revealed, Microsoft effectively confirmed that it would require an always-on connection for validating digital rights. Predictably, gamers reacted negatively, a response that was exacerbated when Microsoft's president of the interactive entertainment business, Don Mattrick, made dismissive statements about their concerns. This study examines how Microsoft dealt with the situation. Description based on online resource; title from home page (viewed on May 3, 2016). elektronické knihy fd186907 czenas electronic books eczenas Microsoft Corporation. Xbox one (Video game console) Marketing Case studies. Meagher, Evan, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/xbox-one Plný text SBC EB NEPOSILAT EB