02521nam a2200481 i 4500 000711443 StDuBDS 20240202172917.0 20160518115741.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473970328 (ebook) : No price (OCoLC)1017726026 StDuBDS eng StDuBDS rda pn HF5415.2 658.83 23 Sawhney, Mohanbir S., author. Microsoft Office : gaining insight into the life of a college student. (B) / Mohanbir Sawhney [and six others]. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Sawhney, M., Ahluwalia, A., Gab, Y., Gardiner, K., Huang, A., Patel, A., & Goodman, P. (2012). Microsoft Office: Gaining Insight into the Life of a College Student (B). 5-111-011(B). Evanston, IL: Kellogg School of Management, Northwestern University. Microsoft Office was facing an uphill task in engaging the undergraduate student community. Microsoft's past advertising efforts to reach this audience had proven lacklustre, while its key competitors were gradually entrenching themselves among this demographic. Microsoft's challenge was to determine the best tactics that could successfully connect with this audience. The case describes Microsoft's dilemma and briefly addresses what college students mostly care about: managing homework, creating great-looking schoolwork, preparing for the workplace and collaborating with friends and classmates. Description based on online resource; title from home page (viewed on April 29, 2016). elektronické knihy fd186907 czenas electronic books eczenas Microsoft Corporation. Microsoft Office. Marketing research Case studies. Marketing Case studies. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/microsoft-office-gaining-insight-into-life-of-a-college-student-b Plný text SBC EB NEPOSILAT EB