02074nam a22004691i 4500 000711456 CaToSAGE 20240202172917.0 20170113114353.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172008enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526404893 (ebook) : No price (OCoLC)1017721142 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD9802.3.A2 L36 2017 338.768644 Lamb, Amanda M., author. Xerox Corporation : developing a new image / Amanda M. Lamb, Lauren P. Elston, James S. O'Rourke. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Lamb, A.M., Elston, L.P., & ORourke, J. S. (2008). Xerox Corporation: Developing a new image. 08-12. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame. After an extensive study, Xerox decided to undergo a rebranding. After unveiling a new logo, the challenge is to A) roll out the new logo, B) change perception that Xerox only makes copiers, and C) demonstrate that the rebranding was worth the multimillion dollar investment. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Xerox Corporation. Copying machine industry Marketing. Elston, Lauren P., author. O'Rourke, James S., 1946- author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/xerox-corporation-developing-a-new-image Plný text SBC EB NEPOSILAT EB