Xerox Corporation : developing a new image - Lamb, Amanda M., (SAGE Publications Ltd, 2017)
Originally published: Lamb, A.M., Elston, L.P., & ORourke, J. S. (2008). Xerox Corporation: Developing a new image. 08-12. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.