02310nam a2200481 i 4500 000711463 StDuBDS 20240202172917.0 20160518115738.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473970069 (ebook) : No price (OCoLC)1017715629 StDuBDS eng StDuBDS rda pn HD60 658.408 23 Jones, Jamie, author. HP : imprinting the global health sector / Jamie Jones & Grace Augustine. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Jones, J., & Augustine, G. (2015). HP: Imprinting the Global Health Sector. 5-314-501. Evanston, IL: Kellogg School of Management, Northwestern University. Hewlett-Packard (HP) had a long history of engaging in corporate citizenship, dating back to its founding. By 2009, however, under the leadership of CEO Mark Hurd, the company had lost its focus on corporate social responsibility (CSR). The HP board, however, did not want to let CSR go by the wayside; in fact, it wanted HP to reorganize and restrategize its approach to corporate citizenship. This case focuses on this strategic transformation from traditional, cost-centre CSR to business-aligned social innovation. Description based on online resource; title from home page (viewed on April 28, 2016). elektronické knihy fd186907 czenas electronic books eczenas Hewlett-Packard Company. Social responsibility of business Case studies. Public health administration Case studies. Augustine, Grace, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/hp-imprinting-the-global-health-sector Plný text SBC EB NEPOSILAT EB