02451nam a22005051i 4500 000711498 CaToSAGE 20240202172917.0 20170113114339.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172014enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473993754 (ebook) : No price (OCoLC)1017717960 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HD9282.I44 A483 2017 338.177 Abhishek, author. Won't cry over spoilt milk : Amul's response to customer's complaint on social media / Abhishek. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Abhishek (2014). Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media. MAR0450. Ahmedabad: Indian Institute of Management, Ahmedabad. Ms. Neha Tomar, Senior Legal officer, working with Public Health Foundation of India (PHFI) at Gurgaon, published a post on Facebook which provided details of her bizarre experience with Amul Gold milk. She claimed that the milk turned into awful looking stretchy dough when she heated it. In the post, Neha requested everyone to stop taking Amul milk and asked authorities to take strict and stringent actions against Amul. This news created a flutter as Amul was known to maintain the highest standards and the brand had come to symbolize quality in milk products category. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Tomar, Neha. Amul Gold. Public Health Foundation of India. Mass media Political aspects India. Dairy products industry India Case studies. Dairy products Standards India Case studies. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/wont-cry-over-spoilt-milk-amul-response-to-complaint-on-social-media Plný text SBC EB NEPOSILAT EB