02216nam a22005051i 4500 000711512 CaToSAGE 20240202172917.0 20170113114345.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172014enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473998049 (ebook) : No price (OCoLC)1017727291 CaToSAGE eng CaToSAGE rda pn UtOrBLW e ne HD30.28 .B74 2017 658.4012 Brennan, Ross, 1957- author. Segmenting the market for Wavin Plastics / Ross Brennan, Louise Canning, Raymond McDowell. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Segmenting the Market for Wavin Plastics. Business-to-business marketing (3rd ed., pp. 165168). London: SAGE Publications Ltd. Print. ISBN: 9781446273722. Wavin Plastics is part of Wavin UK, a wholly owned subsidiary of Wavin BV in the Netherlands. The wider Wavin group is one of the biggest manufacturers of plastic pipe systems and other industrial plastics products in the world. This case study is designed to discuss the business strategies which allow it to be eco-friendly and cost-effective. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Wavin Plastics. Strategic planning Case studies. Business planning Case studies. Plastic pipe industry Netherlands Case studies. Canning, Louise, author. McDowell, Raymond, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/segmenting-the-market-for-wavin-plastics Plný text SBC EB NEPOSILAT EB