03082nam a22004691i 4500 000711539 CaToSAGE 20240202172917.0 20170113114345.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172015enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473996687 (ebook) : No price (OCoLC)1017721516 CaToSAGE eng CaToSAGE rda pn UtOrBLW HG4751 .M37 2017 658.15224 Markovich, Sarit, author. OurCrowd : growing a Crowdfunding platform in a VC world / Sarit Markovich, Evan Meagher. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Markovich, S., & Meagher, E. (2015). OurCrowd: Growing a Crowdfunding Platform in a VC World. 5-215-253. Evanston, IL: Kellogg School of Management, Northwestern University. This case features the challenges of a startup in the crowdfunding space in 2015 as its leadership assesses potential sources of growth for the companys future. Founded in Israel in 2012 by a renowned venture capitalist, OurCrowd was a venture capital crowdfunding platform that strove to connect high-growth startups raising capital with accredited private investors from around the world. Its value proposition was to democratize an inefficient market for private equity that had historically been dominated by a small number of highly connected venture capital firms (VCs). The case asks students to put themselves in the shoes of OurCrowds head of investor community as he prepares for a meeting with the companys board of directors to discuss potential strategies for growth: Should the company partner with the incumbent VCs it initially sought to disrupt, emphasize marketing its Portfolio Reserve fund, strive to provide its investors and investees with higher value-added services, target a broader swath of investors by aggressively marketing the platform in international markets, or attempt to go up-market and pursue increasingly larger deals with later-stage companies? Through assessing these options and discussing this case, students will learn about incentive problems in two-sided markets as well as how different types of crowdfunding platforms create value for users. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas OurCrowd. Crowd funding. Venture capital. Meagher, Evan, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/ourcrowd-growing-a-crowdfunding-platform-in-a-vc-world Plný text SBC EB NEPOSILAT EB