02455nam a2200517 i 4500 000711551 StDuBDS 20240202172917.0 20160518115738.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473970090 (ebook) : No price (OCoLC)1017731682 StDuBDS eng StDuBDS rda pn HF5415.15 658.802 23 Sawhney, Mohanbir S., author. Kindle Fire : Amazon's heated battle for the tablet market / Mohanbir Sawhney, Joseph Owens & Pallavi Goodman. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Sawhney, M., Owens, J., & Goodman, P. (2014). Kindle Fire: Amazon's Heated Battle for the Tablet Market (revised 25/04/2014). 5-413-751. Evanston, IL: Kellogg School of Management, Northwestern University. This case is intended to illustrate to readers the challenges faced in 2011-2013 by Amazon's CEO, Jeff Bezos, as he guided his company into the exploding tablet market. Faced with the tough decision between focusing on the e-reader market - which Amazon had come to dominate with its Kindle product line - and making a foray into tablets - for which it had no expertise - Bezos took the brave decision to chose the latter. Description based on online resource; title from home page (viewed on April 28, 2016). elektronické knihy fd186907 czenas electronic books eczenas Amazon.com (Firm) Kindle (Electronic book reader) Marketing Management Case studies. Brand name products Management Case studies. Branding (Marketing) Case studies. Owens, Joseph, author. Goodman, Pallavi, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/kindle-fire-amazons-heated-battle-for-the-tablet-market Plný text SBC EB NEPOSILAT EB