Kindle Fire : Amazon's heated battle for the tablet market - Sawhney, Mohanbir S., (SAGE, 2016)
Originally Published in: Sawhney, M., Owens, J., & Goodman, P. (2014). Kindle Fire: Amazon's Heated Battle for the Tablet Market (revised 25/04/2014). 5-413-751. Evanston, IL: Kellogg School of Management, Northwestern University.