Johnson & Johnson's strategy with Motrin : the growing pains of social media - Eisele, Kathryn (SAGE Publications Ltd, 2017)
Originally published: Eisele, K., Fishburne, P., & ORourke, J. S. (2010). Johnson & Johnsons strategy with Motrin: The growing pains of social media. 10-10. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.