Taco Bell Corporation : public perception and brand protection (A) - Hall, Jared T. (SAGE Publications Ltd, 2017)
Originally published: Hall, J. T., Viola, M. P., & ORourke, J. S. (2003). Taco Bell Corporation: Public perception and brand protection (A). 03-07 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.