02382nam a22004571i 4500 000711610 CaToSAGE 20240202172917.0 20170113114406.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172002enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526410771 (ebook) : No price (OCoLC)1017717818 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD30.28 .I83 2017 658.4012 Isaacs, Andrew M., author. The MU chip / Andrew M. Isaacs. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Isaacs, A. M. (2002). The MU Chip. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. Mu Chip was a breakthrough in semiconductor technology, a microscopic chip that involves tags that emit radio signals that devices called readers can pick up. The Mu Chip could be used, for example, to integrate the chip into clothing labels so that when a customer buys a pair of jeans, that information was sent to the company's database. Expensive brands could put the Mu Chips in their products to hinder counterfeit products. The announcement of the Mu Chip had made a big splash, and more than 900 companies had expressed interest in incorporating the Mu Chips innovative technology into their products. Most of these prospects were Japanese companies, but many were multinational firms, with European or U.S. headquarters. The biggest problem now was deciding which prospects and which applications made the most sense for the new company to pursue. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Business planning. Technological innovations. Semiconductors. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/the-mu-chip Plný text SBC EB NEPOSILAT EB