02788nam a22004931i 4500 000711618 CaToSAGE 20240202172917.0 20170113114355.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172006enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526405999 (ebook) : No price (OCoLC)1017723565 CaToSAGE eng CaToSAGE rda pn UtOrBLW ML3792.S66 C87 2017 338.76178149 Curry, Joseph J., author. Sony BMG Corporation : digital rights management / Joseph J. Curry, Kathleen A. Butcher, James S. O'Rourke. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Curry, J. J., Butcher, K. A., & ORourke, J. S. (2006). Sony BMG Corporation: Digital rights management. 06-12. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame. On October 31, 2005, computer programmer Mark Russinovich wrote in his online blog that listening to his new Sony BMG CD on his computer had turned into more of a trick than treat. Russinovich discovered that the anti-piracy software on his Sony CD had installed a hidden program that made his computer vulnerable to potential viruses. Within hours, Russinovichs article became a hot topic across the web. Hundreds of other sites linked to his blog and the security hole created by Sonys software became a headline in major U.S. and British newspapers. Sony BMG initially rejected the uproar against the software as technobabble, and the digital rights management issue quickly turned into a public relations and legal nightmare. Since CD copy protection is still an experiment in progress, Sony must balance its desire to protect its intellectual property with consumer rights concerns. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Sony BMG Music Entertainment. Music trade Security measures. Digital rights management. Intellectual property. Butcher, Kathleen A., author. O'Rourke, James S., 1946- author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/sony-bmg-corporation-digital-rights-management Plný text SBC EB NEPOSILAT EB