Wild Planet Toys and e-commerce : when should a manufacturer become an e-tailer? - Glazer, Rashi (SAGE Publications Ltd, 2017)
Originally published in Glazer, R., Levine, K., Katz, D., & Zelmar, K. (2007). Wild Planet Toys and e-commerce: When should a manufacturer become an e-tailer? The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.