03078nam a22005051i 4500 000711649 CaToSAGE 20240202172917.0 20170512162429.2 m|||||o||d|||||||| cr ||||||||||| 170512s2017 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781526427359 (ebook) : No price (OCoLC)1017732610 CaToSAGE eng CaToSAGE rda pn UtOrBLW HG4026 .H73 2017 658.15 Hrafnsdo?ttir, La?ra, author. A funding decision for AIRTAME / La?ra Hrafnsdo?ttir, Nicolo` Z. Nielsen, Yiling Zhang, Willem Hulsink. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InHrafnsdo?ttir, L., Nielsen, N. Z., Zhang, Y., & Hulsink, W. (2014). AirTame: Reward-based crowdfunding. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University. Includes bibliographical references and index. AIRTAME was founded in 2013 in Copenhagen by a group of five Danish entrepreneurs. The product is a wireless screening device that can easily project or expand any computer's screen to any other screen, even multiple ones at the same time, with only a few steps involved. The start-up successfully raised over US$1.2 million by means of crowdfunding. With this success, AIRTAME managed to sign partnerships with Jabil, a leading global manufacturer, and with important customers such as Microsoft, NASA, and Oxford University. By November 2014, AIRTAME had nearly drained its funds gained from crowdfunding and required additional capital. However, business angels were not convinced by its business plan and the company was not ready to attract venture capitalists. How should AIRTAME successfully apply for a second round of financing and gain the investment needed to further develop its product and expand globally? The case introduces students to the three main funding options: equity-based crowdfunding, angel investors, and venture capitalists. It compels students to compare the advantages and disadvantages of each funding option, with a focus on reward-based crowdfunding. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas AIRTAME Case studies. Business enterprises Finance Case studies. Crowd funding Case studies. Nielsen, Nicolo` Z., author. Zhang, Yiling, author. Hulsink, Willem, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/a-funding-decision-for-airtame Plný text SBC EB NEPOSILAT EB