02803nam a22005051i 4500 000711680 CaToSAGE 20240202172917.0 20170113114406.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172006enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526410450 (ebook) : No price (OCoLC)1017726317 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD30.28 .I83 2017 658.4012 Isaacs, Andrew M., author. Yahoo! connected life / Andrew M. Isaacs, Angus Maclaurin, Andrew Taylor. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Isaacs, A. M., Maclaurin, A., & Taylor, A. (2006).Yahoo! Connected Life. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. Yahoo! felt it needed to establish a brand presence beyond the PC and the Web browser, and move onto the platform that still dominated information and entertainment for most Americans: the television. Yahoo! called it the "digital living room," but had yet to decide exactly what that meant or how they would go forward. The initiative had to include creating an interactive, on-demand, Yahoo!-branded channel for television. The management team needed to decide which customers would be attracted to content that Yahoo! Could deliver, and thus return to the Yahoo! Channel regularly. Although the move to TV was a strategic choice in order to gain relevance in the digital living room, Yahoo! was not willing to take a financial loss on the initiative just to gain a foothold in the world of television-based entertainment. In order to make such a Yahoo! TV channel effective, the team needed to work within the limitations of current television technology, as well as find a way to differentiate itself from the clutter of hundreds of other TV channels. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Yahoo! Inc. Business planning. New products. Marketing. Television broadcasting. Maclaurin, Angus, author. Taylor, Andrew, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/yahoo-connected-life Plný text SBC EB NEPOSILAT EB