The case of Synthroid (B) : marketing a drug coming off patent - Tybout, Alice M., (SAGE, 2016)
Originally Published in: Tybout, A. M., Hennessy, J., Fahey, N., & Snyder, C. (2013). The Case of Synthroid (B): Marketing a Drug Coming Off Patent. 5-312-506(B). Evanston, IL: Kellogg School of Management, Northwestern University.