02340nam a2200469 i 4500 000711730 StDuBDS 20240202172917.0 20160518115713.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473960442 (ebook) : No price (OCoLC)1017711455 StDuBDS eng StDuBDS rda pn HD47.25 658.1554 23 Hennessy, Julie, author. Hohner Musikinstrumente GmbH & Co. KG : break-even analysis / Julie Hennessy & Evan Meagher. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Hennessy, J., & Meagher, E. (2012). Hohner Musikinstrumente GmbH & Co. KG: Break-Even Analysis (Case revised 15/12/2014). 3-112-001. Evanston, IL: Kellogg School of Management, Northwestern University. This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Helmut Schmidt, product manager for Hohner Musikinstrumente GmbH & Co. KG, the world's foremost manufacturer of harmonicas, accordions, melodicas, and ukuleles, was sitting at his desk reviewing his first assignment from the company's senior executive team. Schmidt had been asked to calculate the break-even point for the company's flagship product, the Marine Band harmonica, under a number of different scenarios. Description based on online resource; title from home page (viewed on April 27, 2016). elektronické knihy fd186907 czenas electronic books eczenas Matthias Hohner AG. Break-even analysis Case studies. Meagher, Evan, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/hohner-musikinstrumente-gmbh-co-kg-break-even-analysis Plný text SBC EB NEPOSILAT EB