02615nam a22004931i 4500 000711732 CaToSAGE 20240202172917.0 20170113114332.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172012enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781473989023 (ebook) : No price (OCoLC)1017727289 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HD9930.I44 D377 2017 338.4767711640941 Sriram, EmD. Es., 1962- author. DAMA : weaving lives / M. S. Sriram, Ankur Sarin. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Sriram, M. S., & Sarin, A. (2012). DAMA: weaving lives. PSG0111. Ahmedabad: Indian Institute of Management, Ahmedabad. Includes bibliographical references and index. The previous year had not been particularly good for DAMA. Its largest buyer of pre-ordered fabric, Fabindia was going through some restructuring of how they handled logistics and had not bought an inch of fabric from them a sharp fall from buying 50 percent of DAMAs output. However, DAMA continued to market its procurement from the weavers through its strategy of selling to bulk buyers, retail exhibitions and home selling and did not suffer a major setback in terms of a stockpile. But the vulnerability was evident and the changes in the larger market would affect the way the group functioned. It called for some introspection on what they stood for as a group. It was a complex structure and needed intervention at multiple levels in order to keep the entire cycle going. Prioritization of areas of intervention was an issue and DA was constantly grappling with the emerging complex situation. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Dastkar Andhra Marketing Association (DAMA) Linen industry India. Handloom industry India. Sarin, Ankur, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/dama-weaving-lives Plný text SBC EB NEPOSILAT EB