02693nam a2200505 i 4500 000711737 StDuBDS 20240202172917.0 20160518115736.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473970540 (ebook) : No price (OCoLC)1017712819 StDuBDS eng StDuBDS rda pn HD45 658.514 23 Brett, Jeanne M., author. A new approach to China : Google and censorship in the Chinese market / Jeanne Brett, Lauren Pilcher & Lara-Christina Sell. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Brett, J., Pilcher, L., & Sell, L. C. (2011). A New Approach to China: Google and Censorship in the Chinese Market. 5-211-255. Evanston, IL: Kellogg School of Management, Northwestern University. The first across-the-table negotiation between Google and China concluded successfully in 2006, when Google received a license to establish a local domain (google.cn) targeted at Chinese Internet users and not subject to the 'Great Firewall.' During these negotiations both Google and the Chinese government struggled to reach an outcome that would be acceptable to their constituents. Google was caught between pleasing its shareholders and preserving its reputation for free access to information, while China was balancing the desire for cutting-edge search technology and the concern that liberal access to information would undermine its political-economic model. This case study discusses this topic. Description based on online resource; title from home page (viewed on April 28, 2016). elektronické knihy fd186907 czenas electronic books eczenas Google (Firm) Technology transfer China Case studies. Crisis management Case studies. Negotiation in business Case studies. Pilcher, Lauren, author. Sell, Lara-Christina, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/a-new-approach-to-china-google-and-censorship-in-the-chinese-market Plný text SBC EB NEPOSILAT EB