Meteor solutions : measuring the value of social media marketing - Jeffery, Mark, 1965- (SAGE Publications Ltd, 2017)
Originally published in Jeffery, M., Kleinhaus, Z., Ling, T., Maysuyama, I., Nguyen-Trung, T., & Suzuki, K. (2011). Meteor Solutions: Measuring the Value of Social Media Marketing. 5-110-008. Evanston, IL: Kellogg School of Management, Northwestern University.