Sahay, Arvind. From hero Honda to hero v/s Honda in the Indian market: creating new consumer memories and perceptions [online]. London: SAGE Publications Ltd, 2017. SAGE Knowledge. Cases
Sahay, A. (2017). From hero Honda to hero v/s Honda in the Indian market: Creating new consumer memories and perceptions. London: SAGE Publications Ltd.
Styl ChicagoSahay, Arvind. From Hero Honda to Hero V/s Honda in the Indian Market: Creating New Consumer Memories and Perceptions. London: SAGE Publications Ltd, 2017.
Citace podle MLASahay, Arvind. From Hero Honda to Hero V/s Honda in the Indian Market: Creating New Consumer Memories and Perceptions. London: SAGE Publications Ltd, 2017.
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