01792nam a22004691i 4500 000711745 CaToSAGE 20240202172917.0 20170113114332.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172014enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473989412 (ebook) : No price (OCoLC)1017732478 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HF5415.33.I4 S24 2017 339.47095409049 Sahay, Arvind, author. From hero Honda to hero v/s Honda in the Indian market : creating new consumer memories and perceptions / Arvind Sahay. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Sahay, A. (2014). From Hero Honda to Hero v/s Honda in the Indian market: creating new consumer memories and perceptions. MAR0448. Ahmedabad: Indian Institute of Management, Ahmedabad. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas American Honda Motor Company. Consumers India. Consumer behavior India. Motivation research (Marketing) India. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/from-hero-honda-to-hero-vs-honda-in-the-indian-market Plný text SBC EB NEPOSILAT EB